4 Surprising Ways an Online Chat Widget Can Help Your Small Business Make More
An online chat widget on your professional website, eCommerce site or company website hugely ups interaction with visitors. It puts a real human being available at moments when visitors want to ask a unique inquiry or obtain information not easily obvious for them.
It can be easily said that live chat can increase sales and conversion rates due to this nifty, real-time interaction. However, it is far from skin-deep. Here are some unexpected ways online live chat can help a small business like yours:
Online chat for real time feedback
You can place a message form in your Contact Us page, but if I’m viewing your page right now nothing beats the lure of sharing what’s on my mind right there and then — especially if I see somebody from your company online with me!
Gathering feedback from users and the general audience is an essential part of data gathering strategy done by many big and small businesses to help them operate effectively, make decisions, reduce risks, and serve customers and/or users.
Enhances your website
Entrepreneurs should place value to design. Marketing on the web is all about creating an outstanding impression (not an illusion, mind you!) to your online shoppers. Eliminate customer confusion as much as possible and present products and services in a way that will influence customers to having a positive perception of your business.
To do this, your website should not only look professional but also exude the impression that it is a labor of love and quality. It’s caring about things down to the smallest details of the presentation. On the subject of influence: no other communication channel reassures and influences visiting online consumers than finding your real presence available for a quick chat on your site.
Proactively attend to customer needs
The live chat back end control panel similar to Offerchat performs functions beyond aesthetics: it is a real-time monitoring system for visitors in your site.
A business owner and any customer service members on duty can view what page a visitor is viewing, as well as the time spent on the page. If a visitor is taking too long on a certain page in the checkout process, you can jump in and offer assistance. The live chat widget facing the user on your site will get your chat message. You can also set chat triggers with time and page conditions to automatically send proactive chat messages.
Time-saving, cost-reducing customer support tool
For many people, time is the more valuable currency. Revolutionize the way you do pre- and post- sales customer service by offering your e-commerce site visitors and potential buyers the easier, faster way to get personalized assistance. The wait times for email or phone support can be ridiculous for most customers. Social media interaction can feel like a hit-or-miss. On the contrary, live chat starts the conversation right here, right now.
For you, the business owner, live chat support doesn’t take much time to set up. You can have a live chat widget appear on your website in under 5 minutes while spending next to nothing. Customizing to fit the look, the feel and the language of the widget to match your site and engage your audience better can be done in 3 minutes tops. Compare the time and the cost you’d spend with setting up a phone service or email system and you’ll see live chat makes for an awesome customer support!
Cheby writes about live chat insights, improving conversions, epic customer service, online marketing and everything in between. She will take you by the hand in exploring how to extend your website's earning power through Offerchat's smart live chat tool, and even smarter live chat people.
