Offerchat Weekly Round Up | July 5, 2025

How are you doing with all the strategies that the “top gun” of conversion specialists have given freely to be devoured? Well, a lot more is coming, so brace yourself for another set of tips and insights to build and grow your online business. Here is this week’s list of top posts.

The Ugly Truth About Small Business by Clate Mask

Read inspiring advice from Clate Mask as he recalls his struggles and the challenges he bumped into as a starting entrepreneur in the early days. For sure, every successful entrepreneur and growing businesses today can relate to this guy and what he calls “harsh realities” about a small business.

100 Conversion Optimization Case Studies by Kissmetrics

Check out these amazing case studies on successful A/B tests collated by Kissmetrics, Observe carefully how major and minor overhauls created a drastic increase in site conversions, you may want to do the same to your website.

5 Design Principles To Instantly Boost The Conversion Rate Of Your Website by Visual Website Optimizer

Thanks to Smriti Chawla, you now have access to a list of design principles to follow and help you get closer to your conversion goals. Talk about a “design that sells,” go over the site and devour the offerings.

Put the Power of Story In Your Sales Copy by Guillermo Rubio

Are you a mighty storyteller? Then you are in the best position to be marketing for your business and creating sales copy that “actually sells.” Guillermo Rubio listed three tips of tapping into customers’ emotions through stories and achieving the end goal of a business. What say you about crafting a story now and incorporating it to achieve marketing results?

How Bertie’s Closet turned a Hobby into a Goldmine by Natalie Beigel

Natalie Beigel of Prestashop takes us to an ecommerce success story of Bertie and Jeff, co-owners of Bertie’s Closet, a shop that creates hand-made custom sleeves for laptops, iPads, and Kindle. Amazing how a hobby can turn into a very profitable business. There’s always a business out there for creative minds.

State of the E-Conomy: e-commerce sales up 162% in the last year by Jacey Zuniga

Good news ‘treps! Based on the data gathered by Jacey Zuniga of Bigcommerce reflected on her post, year 2013 sees an increasing number of online buyers! Head on over there and learn more about the buying trends of online consumers.

Killer Conversion Rates with Exceptional Product Photos by Bryan Shaw

They say “a picture paints a thousand words,” well Bryan Shaw champions that saying with this post about photo optimization and the importance of having an exceptional product photo to display to your customers – using a “DSLR” – his recommendation (while ditching the smartphones). Who knows great photos are all you need to bump your conversion high.